Sound is finding its way into every facet of the brand experience, giving sonic branding plenty of runway as we launch into 2026. Last year, we identified personalization and authenticity as top trends to keep an ear on – and they’re still very much in play. But in 2026, it’s about crafting sonic brands that scale and feel unmistakably human. Here are our top 5 trends shaping how brands will […]
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Our team at SAM has been busy with a wide range of exciting projects — creating custom music and sound for advertising, sports, news, experiences, and lots more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. TGL Golf Season 2 – Sonic Identity Founded by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership […]
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In her article ChatGPT Needs More Cowbell (Source: The Atlantic) – Nancy Walecki describes the history of jingles and the influence that human creativity has on emotional response. The piece centers on the idea that great commercial music – the kind that gets stuck in our heads – is built on crafting catchy, pop-like mnemonics, but also a willingness to take musical risks, which humans are more prone to do […]
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For over three decades, we’ve had the pleasure of crafting unforgettable sonic identities and custom music for many of the world’s top international brands, and we’re continuing to amp things up! From distinctive sonic identities for major news and television networks, to sonic logos for worldwide corporations and entertainment groups, to brand themes for global festivals, our creative team strives to emotionally connect audiences with brands across every platform. Take […]
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At the 2025 All-Star Game in Atlanta, Major League Baseball commemorated the 51st anniversary of Hank Aaron’s historic, record-breaking 715th home run with an unforgettable tribute created through a ground-breaking blend of projection mapping, pyrotechnics and immersive music and sound. Immersive entertainment pioneer Image Engineering produced, while sonic branding leader Stephen Arnold Music (SAM) created the soundtrack for the emotionally charged spectacle broadcast live on Fox Sports and experienced in […]
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The holidays are one of the most inspirational times of the year – and if you’re a marketer, also one of the most stressful. Whether you’re creating ads, social content, immersive experiences, entertainment or broadcast themes, it’s a tough time to get the attention of your audience. As always, audio is a big part of the decision, but in a world where everything has been done, how do brands make […]
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AI is helping us reconnect with music, though not in the way you might think. It’s not the speed or pristine songwriting, composition, and production that’s redefining our relationship with it. It’s what AI can’t offer that’s reminding listeners of what they truly love about music – and perhaps what will ultimately keep the technology from replacing musicians altogether. AI & Artistry For the past few years, SAM has been […]
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DALLAS—October 29, 2025— Stephen Arnold Music (SAM) has created sonic branding and custom music for Gray Media’s slate of New Orleans Pelicans NBA basketball broadcasts. The music package builds upon SAM’s previous collaboration with Gray Media for its sports programming, including Atlanta Braves Major League Baseball coverage, extending Gray Media’s cohesive sports identity while capturing the unmistakable spirit and sound of New Orleans. The three-minute theme was recorded live in […]
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From city traffic to airplanes to handheld devices, the world today makes a lot of noise, and it’s not all good. In urban environments, people often experience extended periods of excessive noise levels – above 90 dB – which can lead to serious health risks. Noise reduction efforts are underway in many of the world’s most populated cities, and as a sound creation agency, we at SAM felt it important […]
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Get ready for the ultimate showdown as TV station marketing superstars apply their promo magic to the same news story! Thanks to all who attended our 9th Annual (and second virtual) Battle of the Promo Superstars event. For folks who couldn’t make it to our session (or if you simply want to watch it again), here’s the BATTLE. And a special THANK YOU to our 2025 participants. We couldn’t have […]
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Our team at SAM has been busy with a wide range of exciting projects this year, creating custom music and sound for sports, news, and immersive experiences, plus offering fresh tracks from The Vault, our production music library. Here’s a rundown of what we’ve been up to lately. MLB All-Star Game – Image Engineering Image Engineering was asked to create an immersive, projection-mapped, pyrotechnic-filled tribute to Hank Aaron for the […]
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