Our team at SAM has been busy with a wide range of exciting projects – creating custom music and sonic sounds for sports, news, and shows. Here’s a rundown of what we’ve been up to lately. WTGL Golf – TMRW Sports Sonic Branding • Custom Music • Sports Stephen Arnold Music (SAM) created the sonic identity for the WTGL, the newly-launched women’s team golf league from TMRW Sports, created in […]
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Congratulations to Christiane Amanpour on her 43-year career at CNN. For the last 20 years, Stephen Arnold Music has had the privilege of providing the sonic brand and soundtrack for all three of her shows. In my opinion, Christiane Amanpour is the gold standard of journalism and a fearless trailblazer who has defined global reporting for decades. She will be missed, and we wish her the very best in her […]
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DALLAS, TX — Stephen Arnold Music, a leading creator of custom music and sonic branding for broadcast, sports and entertainment, has developed the original musical theme and sonic branding package for Gray Media and Raycom Sports’ newly launched slate of Atlanta Hawks basketball broadcasts on WANF (Atlanta News First) and Peachtree Sports Network. Featuring live orchestration with an unmistakable Atlanta hip-hop influence, the music establishes a distinctive audio identity for […]
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Music and sound play a major role in the sports world from in-stadium hype to fan experiences, content, broadcasts, and branding. And everyone from teams, to leagues, to networks is after a distinct sound. But as viewing habits change and regional sports networks decline, how do music and sound continue to impact the game? Regional sports networks (RSN’s) came about in the late 1960’s when Madison Square Garden Network began […]
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UPDATE: We have our winner! Watch the drawing here » Music choices can transform the emotional tone and impact of a promo. We gave a local station promo four completely different musical treatments. Take a listen, leave a comment telling us which music option you prefer – and you’re instantly entered to win this amazing guitar! Special thanks to David Stotts and Patrick Tonkinson at WTKR News 3 for providing the […]
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We have our winner! Congratulations to Mark Kammerich from KMIZ Thank you to everyone who checked out our local station promo music options and entered the giveaway.
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Next up in our nostalgia-inspired series exploring the sounds of different decades, we take a listen to the 1970’s. The 70’s was a colorful decade in sound. It was the last true era where creativity was not heavily influenced by digital technology. Analog ruled the day, and the experience of sound took center stage. Starting with the music, everything felt big, loud, and unapologetic. Artistry and creativity were celebrated. Live […]
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Inspired by the nostalgia surrounding music and audio, we put together a short series of articles exploring the sounds of different decades. Next up, the distinctly alternative 90’s. If the sound of the 90’s could be summed up in a word, eclectic comes to mind. The era marked a major shift in musical tastes and consumption habits, as well as the way in which technology and brands used audio. Sound […]
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Our team at SAM has been busy with some exciting projects this year – creating custom sports anthems, experiential sound, and sonic branding for World Cup and CNN’s The Fourth in America events. World Cup 2026 – 30 Rock Fan Village When it comes to sports, it doesn’t get any bigger than the World Cup. SAM partnered with Quince Imaging to deliver immersive sound design for an 850-foot projection on […]
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We’re living in an experiential time where brands are increasingly defined by immersive interactions and real world experiences. More than ever before it’s about being in the moment – or often creating the moment – with your audience. From live events to fan experiences, activations, sponsorships, and more, brands are finding unique ways to engage through moment branding – and as always, sound plays a pivotal role. Key moments like […]
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