Music News from Leading Sonic Branding Agency

A young soccer fan wearing a red, white, and blue afro wig, American flag sunglasses, and an American flag scarf on a city street.

Stephen Arnold Music Creates “The World Is Here” for Fox Television Stations’ FIFA World Cup Coverage

DALLAS— Stephen Arnold Music (SAM), the world leader in sonic branding, created a dynamic, soccer-themed anthem dubbed The World Is Here for Fox Television Stations (FTS) in support of coverage of FIFA World Cup on its stations nationwide. SAM worked under the supervision of FTS VP/Creative Services John Kukla. The anthem was used in promos and program graphics localized for each of FTS’s 29 stations, including those in Atlanta, Dallas […]

A 9-piece grid layout highlighting Stephen Arnold Music's sports sonic branding projects for major sports events and teams.

Game On. SAM’s featured projects for Sports!

Our team at SAM has been setting the tempo in the sports world — creating sonic identities, show opens, custom music packages, live experiential sound, and syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of some featured projects for sports! World Cup 2026 | 30 Rock Fan Village Pinball Trophy Goal When it comes to sports, it doesn’t get much bigger than the World […]

Stephen Arnold Music Creates Sonic Branding and Custom Music for Al Arabiya’s Global Rebrand

Dallas-based sonic branding agency delivers complete sonic identity — including network idents, programming themes, promos and customizable sonic toolkit — in support of the global news network’s comprehensive rebrand. DALLAS— Stephen Arnold Music (SAM) has created new sonic branding and custom music for Al Arabiya, the 24-hour television news channel based in Riyadh, Saudi Arabia. The network is accessible worldwide through cable, satellite, IPTV providers, live website streaming, and mobile […]

Silhouettes of a cheering concert crowd with raised hands illuminated by vibrant stage lights and falling confetti during a live event.

Moment Branding: Why Every Experience Needs a Signature Sound

We’re living in an experiential time where brands are increasingly defined by immersive interactions and real world experiences. More than ever before it’s about being in the moment – or often creating the moment – with your audience. From live events to fan experiences, activations, sponsorships, and more, brands are finding unique ways to engage through moment branding – and as always, sound plays a pivotal role. Key moments like […]

CNN The Fourth in America Celebrating 250 graphic featuring gold typography against a patriotic blue background with red, white, and gold stars.

SAM Creates the Soundtrack for CNN’s Coverage of America’s 250th

When CNN set out to reimagine its Fourth of July coverage for the country’s 250th birthday, the network didn’t just need a new look. It needed a new sound. That’s where Stephen Arnold Music (SAM) came in, composing a full custom music package to underscore CNN’s multi-day Celebrating 250 broadcast events, working in step with an all-new graphics package to give the network’s biggest summer programming event a fresh identity. […]

Stephen Arnold Music Creates Soundtrack for FIFA Fan Zone Projection Mapping Experience at Rockefeller Center

DALLAS—July 17, 2026—This summer, Rockefeller Center’s iconic tower became a 850-foot canvas for one of the most ambitious projection mapping displays ever staged in Manhattan. The centerpiece of FIFA’s World Cup festivities at the NYNJ World Cup 26 & Telemundo Fan Village, the display was conceived and produced by immersive technology pioneer Quince Imaging in collaboration with Telemundo. Stephen Arnold Music (SAM), the world leader in sonic branding, designed and […]

SAM Sounds of the 80’s

Every decade has a distinct identity, recalled through cultural moments as well as art, technology, fashion, film, and especially sound. Because of sound’s deep ties to emotion and memory, something as simple as a song, a catchy jingle, or even a nostalgic product sound can instantly evoke an era. Inspired by this idea, we put together a short series of articles where we’ll explore the sounds that defined different decades, […]

A packed, high-energy soccer stadium during a match, viewed from behind the fans in the stands, featuring a striking blue and red lighting split.

Soccer Chants: The Sonic Brands of World Cup 2026

Whether you call it soccer or football, there is no denying the excitement around this summer’s World Cup! And while everyone is playing the same basic game on the field, there is a distinct style of play for every country – from the tiki-taka passing of Spain and Argentina, to the speed and precision of Japan, the fluid ‘total football’ of the Dutch, the physicality and possession of England and […]

What’s new from The World Leader in Sonic Branding^® – Spring 2026

Our team at SAM has been busy with a wide range of exciting projects this year – creating custom music and sound for sports, news, and international branding, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. Mission To The Moon | Artemis II Launch – CNN Custom Music • Network News • Sonic Branding […]

An audience in a dark movie theater watching a large screen displaying an astronaut whose helmet visor reflects a glowing cosmic nebula.

Most Epic Space Themes Ever

Like most of us, we here at SAM have been in awe of the Artemis II mission, the poise and bravery of the crew, and the hope it represents. The entire spectacle has us feeling nostalgic, reminiscent of the excitement and dare-to-dream mentality of the Space Race and 1980’s NASA. Naturally, our minds went to music, sparking an internal debate about the most epic film and TV space themes of […]

Here’s The “Tune Up Your Station” Winner

We have our winner! Congratulations to Joey Kinsey from Lockwood Broadcast Group Thank you to everyone who checked out our featured videos and entered the giveaway!

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